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General Motors Corp. (NYSE: GM) is in such dire straights that it said Tuesday it is bringing back "employee pricing" to almost its entire 2008 auto lineup. We're not talking a few Chevy models here, but all GM models save a few truck ones. Like Doug mentioned this morning, the automaker is in a deep funk and it's doubtful that any incentive like the previous employee pricing ruse will help.

So, what's an alternative? If it costs the automaker more to have bloated, non-moving inventory sitting on dealer lots, how about forgoing the employee pricing schtick and giving away slow-selling models at cost? Not invoice, but cost? Sounds audacious, but these are audacious times in the auto industry. GM is even giving away employee pricing on a handful of 2009 models. That's great, but 2008 models need more extreme measures. Customers, after all, don't exactly have the best perception of U.S.-made cars this year.

In general, employee pricing is 10% less than the invoice price of a vehicle. GM will need to cut deeper than that to reach out and get its glut out of dealer hands and into the hands of customers. Nothing speaks to the average American consumer like a cheap price -- nothing. The employee pricing incentive was very popular in 2005 when it was offered to all consumers, and it even caused the competition to roll out similar pricing. This time, GM needs to get innovative and unveil a new, better concept if it's serious about moving inventory -- even SUV inventory.

General Motors (NYSE: GM) has just announced that it will extend warranties on may of it used cars. According to Reuters, "GM said it would begin offering a 12-month, 12,000-mile "bumper-to-bumper" warranty on all used cars and trucks certified as eligible for the repair coverage by participating GM dealers." The firm has already said it will return to the extensive use of incentives to clear out new car inventory.

GM should have a better solution than to lose more money on each new car it sells and add costs to market its used products. It turns out that is not the case. Vehicle sales in the U.S. are just too awful and Toyota (NYSE: TM) and Honda (NYSE: HMC) take more market share each month.The talk of GM doing into Chapter 11 rings a bit more true as the time passes.

GM is now out of options. It still makes money overseas, but that is overwhelmed but its North American deficit. GM says it will stick to supporting all of its brands except the Hummer. That may end up not being true. GM did say it was moving away from incentives. It did not work out terribly well.

GM has a couple of brands that still sell only a modest number of cars. Saab is one. Saturn in another. Saab could be sold. Saturn could be closed. Saturn might not even be missed.

If GM has to continue using incentives, it will get to the point where it cannot support the marketing and product development costs of all of its brands. That point is probably coming in the next quarter.

Douglas A. McIntyre is an editor at 247wallst.com.

One of the few hopes the U.S. car companies have had is that they have been perceived as closing the quality gap with Japanese models. Recent JP Power data shows Detroit running in a dead heat with imports in the consumer satisfaction race.

That bubble has been at least partially burst due to new information from the University of Michigan's American Customer Satisfaction Index. According to the AP, "U.S. car buyers are growing less satisfied with their purchases from domestic automakers while their Asian and European competitors continue to improve."

In the new survey, BMW and Lexus tied for the top spot followed by Honda (NYSE: HMC) and Toyota (NYSE: TM). Several brands from GM (NYSE: GM) and Ford (NYSE: F) dropped down the rankings.

At the risk of stating the obvious, Detroit is in such deep trouble that a perceived drop in the quality of its cars can only make its recovery more difficult. There are several ways around that, but none of them are very palatable.

GM yesterday introduced buyer incentives across most of its brands. That means its margins on those vehicles will be lower. It may pick up some market share, but any victory there will be costly. The U.S. car companies are cutting their marketing budgets, so they cannot "advertise" their way out of the problem.

Effectively giving cars away can certainly help hurdle the quality barrier, but losing a lot more money could sink a large U.S. auto company.

Douglas A. McIntyre is an editor at 247wallst.com.

Daimler AG (NYSE: DAI) closed at $59.55 Monday. DAI overall option implied volatility of 35 is near its 26-week average of 33 according to Track Data, suggesting non-directional price movement.

Ford (NYSE: F) closed at $4.89 Monday. F overall option implied volatility of 78 is above its 26-week average of 69 according to Track Data, suggesting larger price movement.

General Motors (NYSE: GM) closed at $10.36 Monday. GM September call option implied volatility is at 87, puts are at 103; above its 26-week average of 72, suggesting larger price fluctuations.

Honda (NYSE: HMC) closed at $33.42 Monday. HMC over all option implied volatility of 33 is near its 26-week average, suggesting non-directional risk.

Toyota Motor (NYSE: TM) closed at $90.75 Monday. TM overall option implied volatility of 29 is near its 26-week average, suggesting non-directional price movement.

Option Update is provided by Stock Specialist Paul Foster of theflyonthewall.com

Investors in shares of Fannie Mae (NYSE: FNM) and Freddie Mac (NYSE: FRE) went wild on speculation today that the government would put new funds into the mortgage agencies and wipe out common shareholders. The market was dragged down over 200 points at some point on a ripple of concerns about the financial sector:

Dow: 11,479.88 -1.54%
NASDAQ 2,416.98 -1.45%
S&P 500: 1,278.71 -1.50%
52-Week Lows

Early in the day, the chance of a hurricane moving into the Gulf of Mexico pushed oil up and knocked equities down. Once the storm moved over Florida and away from deep-water rigs, oil went back down.

The trading was so bleak and depressing that most traders probably went home to watch the last few events of the Olympics. Those who stayed saw a few notable moves:

There's an upside and a downside regarding major auto companies and the quest to develop vehicles with increased fuel-efficiency.

The upside: Auto makers are positioning themselves to carve out niches in fuel-efficient technology and design, The Wall Street Journal reported Monday (subscription required).

The downside: Auto makers appear to be exhibiting a 'herd mentality' on the current propulsion technology -- hybrid engine cars with both a modest electric power source and a mainstay internal combustion engine.

An electric hybrid focus

Following up on its successful electric-gasoline Prius hybrid, Toyota (NYSE: TM) announced it will make hybrid engine systems available on all models by 2020, The Journal reported. Meanwhile, Honda said it would import new hybrid technology to the U.S. to compete with Toyota and Ford (NYSE: F) plans to double its hybrid lineup next year, and Chevrolet's (NYSE: GM) Volt hybrid that will go on sale in 2010.

Economist David H. Wang said investors and consumers should not be overly optimistic or pessimistic regarding the sector's concentration on electric-fuel hybrids.

Contrary to recent media speculation, leading Indian SUV-maker Mahindra & Mahindra is not interested in acquiring the Hummer brand that General Motors (NYSE: GM) is desperately trying to unload.

Managing director Anand Mahindra told reporters on Monday that his company is not interested in the Hummer, which leads us to one conclusion: Mahindra & Mahindra is not stupid.

In a related story, Reuters is reporting that China's Hunan Changfeng Motor Co. had preliminary talks with GM about acquiring the brand, but it also backed out pretty quickly.

This is another setback for General Motors, but it's not surprising: in addition to being hugely uneconomical in the face of high gas prices, the Hummer is also something of an international symbol of environmental destruction, and masculine posturing at its lowest ebb, as evidenced by this crude bumper sticker.

I'll be fascinated to see who ends up buying Hummer, if anyone. Given the state of the economy, the credit markets, and gas prices, it wouldn't be surprising to see GM forced to keep it.

Ted Allrich is the founder of The Online Investor and author of: Comfort Zone Investing: Build Wealth And Sleep Well At Night. In this weekly column, he'll offer advice to investors who are just getting started.

You may see a recommendation to "overweight" a stock or sector. An analyst is bullish on a stock or group and feels buying more than usual will be rewarded. It may or may not come true. While it's a good idea to overweight at times, it should never be done in excess, to a point where you're putting too much of your portfolio in one stock or group of stocks. That's when overweight turns into speculate.

A rational approach to building a portfolio is to have at least five different sectors, ones that aren't correlated. There are different definitions of sectors but there are usually between 10 and 15, depending on what publication or expert you use. These sectors are categorized into broad groups, such as Healthcare, Technology, Manufacturing, etc. Within each sector are many industries. Value Line defines 98 different industries, ranging from Coal to Auto Parts to Water Utility to Beverages. Healthcare, as one example of a sector, has pharmaceutical companies, hospitals, medical devices, anything associated with health. Technology has a broad spectrum as well, encompassing everything from computers to wireless communication.

Ford, the U.S. auto giant facing perhaps its toughest combination of sector competition and economic headwinds in the company's history, is expected to announce it will build a new, seven-passenger luxury crossover, The Wall Street Journal reported Friday (subscription required).

The new three-row Lincoln MKT crossover is expected to go into production next year, and mirror a 'bustle back concept' displayed at the Detroit Auto Show this year, The Journal reported. Its primary competitors would be the Acura MDX, Audi Q7, and Mercedes R class.

Ford Motor Company (NYSE: F) shares were virtually unchanged on the news, up 2 cents to $5.12 in Friday afternoon trading.

Crossovers are larger cars designed to look and function like SUVs, only with better gas mileage.

Analyst takes wait-and-see approach on crossover

Stock Analyst C. Leonard Bauer said he's reserving judgment on the Lincoln MKT, pending performance, fuel economy, and safety test reviews.

General Motors Corp. (NYSE: GM) stock finished the day up nearly 11%, or $1.09 to $11.35 after two days of losses. It seems that overall sentiment for blue chip stocks was stronger today as buyers looked for bargains. With the recent slide in oil prices, including another decline today, many stocks previously hit by the runup in oil prices, like car companies, found themselves back in favor.

But that's just the beginning. Ray Young, GM's chief financial officer, spoke with analysts Wednesday evening at a JPMorgan automotive conference, saying efforts are being made to speed up cost savings. GM, he said, may be able to reap more of the $10 billion in projected savings this year instead of in 2009.

With the faster savings, the plan to boost GM's liquidity seems more plausible, and the solvency problems less severe. Young's announcement came right after Moody's Investors Service lowered GM's credit rating, and seems it was indeed small comfort. Some analysts believe that the chance of a bankruptcy is lower than is priced in, despite balance sheet and operating concerns.

Stock futures were higher Thursday morning, as bulls tried to answer to two bear days. Wal-Mart reported this morning, beating estimates and boosting guidance as well as Street sentiment. Still, coming ahead is inflation data at 8:30 a.m. Economists expect CPI to rise 0.4% in July, and could very well impact markets. Meanwhile, oil prices rose and the EU reported that euro-zone economy contracted 0.2% in the second quarter.

Wal-Mart Stores Inc. (NYSE: WMT), the world's largest retailer, reported a second-quarter earnings growth of 17% to of $3.4 billion, or 87 cents a share, beating analyst estimates of profit of 84 cents a share. Revenue rose 10% to $101.6 billion, slightly below estimates. The company also boosted its full-year earnings forecast. The company benefited from the challenging economic conditions as shoppers looked for lower prices. Its cost cutting measures also helped. WMT shares are gaining nearly 1.5% in premarket trading.

As Apple Inc. (NASDAQ: AAPL) shares rose in recent years, many have tracked its progress as it surpassed one major company after another in market capitalization. Well, All Things Digital noticed that Apple can put another check mark, this time as it passed Google Inc. (NASDAQ: GOOG). Yes, Apple is now larger than Google.

According to a Reuter's report, General Motors (NYSE: GM) is finding "significant interest" in the assets it is trying to sell to raise capital. The biggest asset on the trading block so far is Hummer, the militaristic luxury SUV line that is variously loved and loathed in different corners of the country.

Whatever your feelings toward Hummer, $4 a gallon gas has made it far less attractive to American consumers. And having lost over $50 billion in the last three years -- that's right, $50 BILLION -- GM sure could use the cash it would get from its sale.

At a plant opening in Thailand, GM confirmed that it has been in negotiations with India's Mahindra & Mahindra Ltd. to sell the Hummer division. Automakers in China and Russia are also reportedly interested.

Mahindra is a large and growing company, one that you'll hear lot about in the near future. It's a $150 billion conglomerate that already sells tractors in the U.S., and starting next year it plans to sell a diesel pickup truck here as well. Mahindra got its start making Willys Jeeps in India after World War Two, and now controls most of the utility vehicle market there. Hummer could make sense as a luxury badge for the company, one that it could sell to oligarchs and new capitalist kings throughout Russia, China and the Middle East. The Hummer's days in the U.S. may be limited, but it may have a future in the more turbulent emerging markets where military looks make more sense and where poor gas mileage is less of a problem.

Today was another very volatile day with stocks posting triple-digit DJIA losses. Shares opened and traded lower, then recovered sharply before falling back down at the end of the day. Oil and commodities rose. Oil was up over $3.00 to over the $116 a barrel mark on soft inventory levels and reports Russia is seizing a Georgian pipeline. With gold rising almost $17.00 and the dollar falling, it almost felt like the commodity trades were coming back on. There was a drop in import prices, but that wasn't enough to keep the bears from roaring today.

Here are Wednesday's unofficial closing bell numbers:

DJIA 11,536.22 (-106.25)
S&P500 1,288.87 (-3.72)
NASDAQ 2,428.62 (-1.99)
10YR T-Bond 3.947% (+0.029%)
52-WEEK LOWS
ANALYSTS UPGRADES & DOWNGRADES

Google Inc. (NASDAQ: GOOG) saw shares down marginally today as the stock was down 0.8% at $498.53 in the final minutes before the close. Jim Cramer interviewed Google's CEO & Chairman on CNBC today and he brought back that $750 Target.

This post is one in a series on prominent company nicknames. See all 25, and share your thoughts and memories about The General below in the comments.

"The General" does not deserve its nickname any longer. Founded in 1908, General Motors (NYSE: GM) was the largest car company in the world for almost seven decades. It lost that distinction to Toyota (NYSE: TM) during the last year.

GM has 50% of the U.S. car market at one point. That is now down to 20%.

"The General" still maintains a number of the most successful brands in the world: Cadillac, Buick, Chevy, and Pontiac. Years of neglect have pushed the company into a position where it does not make competitive cars in its home market. It greatest current sales successes are in the Chinese market and Latin America.

In 1955, "The General" was the No.1 company in the Fortune 500. It held that position until 2000.

Alongside General Electric (NYSE: GE), GM is probably the most important American corporation of the last 100 years. That won't be true going forward.

Douglas A. McIntyre is an editor at 247wallst.com.

General Motors Corp. (NYSE: GM), which is closing plants as it suffers some of the largest quarterly losses in the history of the company, is going to pour nearly half a billion into a new diesel plant in Thailand.

The Detroit automaker said it will invest $445 million into the Thai plant to ensure it can meet growing demand in the Asian market at the same time the U.S. market is tanking. Putting your eggs in more than one basket is always a good thing -- although GM should have done this years ago to help soften the blow from the currently anemic U.S. economy.

The new Thai plant is scheduled to open in 2010, with an engine building capacity of 100,000 engines per year. The engine types will be 2.5L and 2.8L diesel engines to serve the Southeast Asia market, little of which has a need for larger V6 or V8 engines like you'll currently find sitting abandoned in larger trucks and SUVs all over used car lots in the U.S.